Xander & Jyske Bank

Challenge:

Back in 2011, STEPitUP helped Jyske Bank increase awareness of Jyske.tv through exclusive content with a popular artist and creating social media content relevant to their customers between 14-25 years old. STEPitUP found the perfect match in Xander.

 

Campaign:

The output was a strategic partnership around the release of Xander’s new single “Os To Og Mine Lagner” from his debut album. Watch the music video on Jyskebank.tv here. To create awareness, Jyske Bank had a four-day exclusive premiere of the music video with logo in front of the video. Xander linked to the video from his own Facebook fan page. The collaboration also included exclusive events for Jyske Bank such as interviews to jyske.tv, meet and greet with customers at Skanderborg Festival, social media competitions and sponsoring an exclusive release party of Xander’s new album.

 

Effect:

The campaign was a big success for Jyske Bank as the music video was the most watched video in March 2011 on jyske.tv. The exposure around the campaign was very beneficial as most medias mentioned and linked to the exclusive premiere on Jyske.tv (like DDS and DJz), which generated the needed awareness and traffic boost. The single have more than 1.200.000 views on YouTube.