A sponsorship between the world known brand Fernet-Branca and the Danish band Suspekt is now official. Since 1845, Fernet-Branca has produced the world’s most original bitter. A glass of Fernet-Branca is an experience – it is exiting, alluring and engaging. Just like listening to the music of the Danish band Suspekt. STEPitUP negotiated the commercial activities and contracts between the brand and band. During Suspekt´s upcoming concerts in Aalborg, Odense, Aarhus and Copenhagen, Fernet-Branca will be represented through visual images and of course their original taste. Fernet-Branca and Suspekt will share social media posts in favour of each other – see examples to the left.