Back in 2012, DSB approached STEPitUP with the objective of increasing the Facebook fanbase on the Wildcard-membership trough involvement and commitment from the young target audience. STEPitUP found the perfect match in Danish hit-singers Xander and Ankerstjerne.
The output was a campaign for DSB Wildcard, which contained preroll on the music video “Den Første Nat” by Ankerstjerne and Xander. The music video premiered exclusively on DSB Wildcard’s Facebook page for four days to generate traffic. On DSB Wildcard’s Facebook page, the fans had the opportunity to win signed CD’s or to win entry to an exclusive intimate concert and dinner with Xander and Ankerstjerne at Library Bar in Copenhagen. The fortunate fans in the target audience had the pleasure of experiencing Xander and Ankerstjerne perform alongside surprise guest artist Burhan G.
DSB experienced great participation in the competition, increased their Facebook fanbase across the young audience and experienced very positive feedback on the concert and dinner with Xander and Ankerstjerne.
Simon Isaac Toft, Manager, Xander
“I have as Xander’s manager and on behalf of Ankerstjerne appreciated the intimate concert STEPitUP created for DSB Wildcard’s customers in cooperation with us. The event simply lived up to everyone’s expectations. Likewise, we appreciate the brand match that STEPitUP did in between artist and brand to increase credibility. It increases all stakeholders engagement and will be seen in the results.”