Falck approached STEPitUP with the objective of creating a digital campaign for Falck Vejhjælp in Denmark to improve like-ability and attract new customers.
To increase awareness STEPITUP suggested to associate Falck with an authentic Danish ambassador.
STEPitUP found the perfect match in the well known TV host and Stand Up Comedian, Lasse Rimmer.
The output was the digital campaign “Falsk Vejhjælp? Grundigt testet af Lasse Rimmer”. STEPitUP lead the ongoing concept development and creative workshops with Falck and Lasse Rimmer incl. his creative producer, Troelz Schmidt.
Read about the campaign here :