January 1, 2015
November 19, 2014
Watch the short film: “Sleepwalker” (Kylie ft. Sloggi)
The new short film called “Sleepwalker” was featured on Kylie Minogue’s “Kiss Me Once” as the opening act of the show. The film is a product of the collaboration with Mexican producer Fernando Garibay, who also worked with Lady Gaga, Shakira and Enrique Iglesias. Kylie is wearing Sloggi in the short film, while the Sloggi logo is also integrated in “Sleepwalker”.
November 12, 2014
Behind the scenes on Kylie & Sloggi
Watch the shooting of Kylie Minogue-campaign and hear the Australian singer explain what freedom is to her.
November 11, 2014
New partnership: Suspekt & Fernet Branca
A sponsorship between the world known brand Fernet-Branca and the Danish band Suspekt is now official. Since 1845, Fernet-Branca has produced the world’s most original bitter. A glass of Fernet-Branca is an experience – it is exiting, alluring and engaging. Just like listening to the music of the Danish band Suspekt. STEPitUP negotiated the commercial activities and contracts between the brand and band. During Suspekt´s upcoming concerts in Aalborg, Odense, Aarhus and Copenhagen, Fernet-Branca will be represented through visual images and of course their original taste. Fernet-Branca and Suspekt will share social media posts in favour of each other – see examples to the left.
PR:
October 1, 2014
New partnership: Sloggi & Kylie Minogue
The world known underwear brand Sloggi and the Australian artist Kylie Minogue recently agreed on a global co-branding campaign.
To set up the brand match STEPitUP was appointed. STEPitUP did the negotiations and advised Triumph in Germany during these negotiations. STEPitUP will be in charge of the project management and the aim will be to optimize the different activities during the partnership between Sloggi and Kylie Minogue.
With the art of music in centre of this campaign Sloggi seeks to benefit and extend their brand. Kylie Minogue will act as a model for the upcoming autumn campaign; furthermore she will present a new audio-visual video made with an emphasis on Sloggi´s tagline “Feel your Freedom.” This audio-visual video will be shown on the venues in all her concerts this autumn and it will be put on her YouTube channel.
In addition, product placement, online content like behind the scenes pictures/movies are also part of the agreement, which will expand in 2015.
September 18, 2014
Schweppes Drink Lab 14 with Medina
Six of the best bartenders in Denmark created six unique drinks with Schweppes’ iconic mixers at Schweppes Drink Lab 2014. Throughout the evening, Medina performed some of her many hits as the Schweppes ambassador. At the end of the evening, The Jane stood as the winner with their drink “North Sea Lemonade”. The drink was made with Geranium Gin, Schweppes Lemon and fresh Danish commodities like pickled rosehip, sea buckthorn and licorice syrup.
September 16, 2014
Amazing PR on Sloggi & Sandra Lyng
The PR on the partnership between Sloggi and Sandra Lyng was far beyond expected. The below are some examples of the articles written on the collaboration:
National medias:
September 8, 2014
Orgi-E is the new ambassador for Playstation 4
Orgi E is the new ambassador of Playstation 4. He attends events and develops content together with Sony Playstation. The personalized and involving content on social media helps spread the word of the new PS4 among the target group fast.
September 7, 2014
Watch our 5 favourite Tuborg APL Sets
FABIAN MAZUR
LOCATION: TUNNEL @ COPENHAGEN ’14
Since 2010 Fabian Mazur has been releasing many tracks and remixes, and his reputation is beginning to expand on the international scene as well as the danish club scene. Gaining support from big players like Trap & Bass and Trapmusic.net, Fabian’s recent releases has been pulling in plays and downloads from all over the world. His sound is electronic and bouncy with a clear inspiration from hiphop. In 2013, Fabian received a platinum-certification for his remix of “Chuck Norris” by Kongsted and in 2014 he has been touring across Europe playing a lot of gigs. Furthermore, Fabian was nominated 2 times at Danish DeeJay Awards 2014 – “Mainstream DJ Of The Year” and “Remix Of The Year”. His tracks and remixes has now been streamed over 6.000.000 times in total.
EMIL LANGE
LOCATION: ABANDONED FARM @ ROSKILDE ’14
DJ Emil Lange startet at the age of sixteen, in a basement somewhere in the suburb. With over 270 gigs last year, he is one of the busiest DJs in Denmark – playing all over the world. He is a well respected guy in the industry, and just recently got nominated for the best upfront DJ at the Danish DeeJay Awards. This guy is breaking through speakers all over the country, with a second-to-none ability to read his audience. Please enjoy his skills and talent, while he works his way through the tracks he loves the most. ALL HAIL THE DON!
FLIP
LOCATION: TIVOLI HOTEL @ COPENHAGEN ’14
The Copenhagen based DJ turned producer Flip has over the last couple of years proven to be one of the most exciting DJ’s in Europe today. With more than a decade’s worth of experience DJ’ing at clubs, fashion week parties all over Europe and even headlining the Copenhagen Sensation White in 2011, Flip has gotten the status as an accomplished tastemaker regularly headlining parties and posters alongside house and techno aficionados such as Steve Angello, Tiga, Sebastien Leger, Fedde Le Grand, Tiefschwarz, Simian Mobile Disco, Sebastian Ingrosso, Trentemoller and many more. Kick back, relax and enjoy the ride. This is Flip.
SHAQ
LOCATION: KLØVERMARKEN @ COPENHAGEN ’14
This kiddo is the New Kid on the Block but with the technique of a pro! He plays everywhere and for everyone. Starting out at the age of 14, for the last 4 years he has continued to impress his followers throughout Denmark, producing, remixing, DJ’ing. Doing his thing. His style is his own, his skills are mad.
ANDERS K
LOCATION: LUFTKASTELLET @ MALMÖ, SWEDEN ’14
With an impressive collection of successful remixes, and massive gig’s such as Ministry Of Sound, Hed Kandi, RAW, Heartbroken and with tons of warm-up sets for such names as David Guetta, Fedde Le Grand, Chuckie, Dirty South, Stromae, Mark Knight, Sidney Samson, Dada Life and Trentemøller – Anders K is currently breaking free from the massive crowds of average DJ’s. This DJ has the toolbox of a true Shaolin Master! Behold – Anders K!
September 5, 2014
Berlingske Business interview with STEPitUP
5. September 2014
”Markedsføring er også Kylie i Sloggi
Virksomheden Step It Up laver reklamesamarbejder mellem virksomheder og artister og oplever stor efterspørgsel – også fra udlandet, hvor stifteren Hanna Lindskov netop har forhandlet en stor kontrakt mellem undertøjsmærket Sloggi og popstjernen Kylie Minogue.
Det begyndte som en musikkarriere, men det er endt som noget helt andet. For Hanna Lindskov er et ønske om at blive stor i musikbranchen blevet til et ønske om at blive stor i den niche af markedsføring, der kaldes co-branding, hvor to varemærker skaber reklame sammen, så begge parter får noget ud af det. Og indtil videre går det godt.
Popsangerinden Medina og sodavandsmærket Schweppes har samarbejdet om TV-reklamer, musikvideo og personlig reklame for Schweppes fra Medina på sociale medier. Musikeren Lukas Graham og højtalervirksomheden Dali har samarbejdet om flere dokumentarfilm om Lukas Graham. Tuborg fører musikkonceptet Apropos Live med en række upcoming DJs, der får stillet anderledes spillesteder til rådighed til at spille deres musik. Popstjernen Kylie Minogue har sammen med undertøjsmærket Sloggi produceret en video, der vises til Kylie Minogues koncerter.
Fælles for samarbejderne er, at Step It Up har været med til at forhandle aftaler for og matche dem…”